CI Investments

CI Investments had an uphill battle to gain brand recognition in an industry where over one-third of Canadians are unable to name an asset management company. In less than two years, CI more than tripled its unaided brand awareness among Canadians on the cusp of retirement. This big increase was the largest jump of all financial service companies. And “advertising” leap-frogged “financial advisors” as the primary source of awareness.

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